![]() Messaging: consider the main message of your research findings. Involve stakeholders in research planning from an early stage to ensure that the evidence produced is grounded, relevant, accessible and useful. Partners / Influencers: think about who you will engage with to amplify your message. What funds will you need to deliver your planned dissemination activity? Include this in your application (or talk to your funding programme). Consider whether your dissemination plan would benefit from liaising with others, for example, NIHR Communications team, your institution’s press office, PPI members. Think about the expertise you have in your team and whether you need additional help with dissemination. ![]() Build momentum throughout the entire project life-cycle for example, consider timings for sharing findings. When will dissemination activity occur? Identify and plan critical time points, consider external influences, and utilise existing opportunities, such as upcoming conferences. Remember to feedback study findings to participants, such as patients and clinicians they may wish to also participate in the dissemination of the research and can provide a powerful voice. Gain an insight into what motivates your audience and the barriers they may face. Understand how and where your audience looks for/receives information. Think who might benefit from using your findings. commissioners, patients, clinicians and charities. Identify your audience(s) so that you know who you will need to influence to maximise the uptake of your research e.g. What do you want to achieve, for example, raise awareness and understanding, or change practice? How will you know if you are successful and made an impact? Be realistic and pragmatic. Your dissemination plan: things to consider Objectives Remember to contact your funding programme for guidance on reporting outputs. Consider whether any findings can be shared earlier Timing: Dissemination should not be limited to the end of a study. Utilise opportunities: Build partnerships with established networks use existing conferences and events to exchange knowledge and raise awareness of your work.Ĭontext: Understand the service context of your research, and get influential opinion leaders on board to act as champions. Use plain English which is accessible to all audiences. Consider a range of tailored outputs for decision makers, patients, researchers, clinicians, and the public at national, regional, and/or local levels as appropriate. You may also have secondary audiences and others who emerge during the study, to consider and engage.įormat: Produce targeted outputs that are in an appropriate format for the user. This should create ‘pull’ for your research i.e. ![]() Stakeholder engagement: Work out who your primary audience is engage with them early and keep in touch throughout the project, ideally involving them from the planning of the study to the dissemination of findings. ![]() Professor Chris Whitty, Chief Scientific Adviser for the Department of Health Principles of good dissemination Research is of no use unless it gets to the people who need to use it What does NIHR mean by dissemination?Įffective dissemination is simply about getting the findings of your research to the people who can make use of them, to maximise the benefit of the research without delay. It is designed to help you to plan your dissemination and give your research every chance of being utilised. ![]() This guide is for researchers who are applying for funding or have research in progress. Version: Version 1.0 - January 2019 Print this document ![]()
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